Christmas Commercials
The holiday season has come and so have the holiday commercials. With 24 hour television and the Internet, we are bombarded with holiday commercials and Christmas jingles. But with the economy struggling, this Christmas season feels somber and a bit bleak. With millions out of work and struggling to get by, many are rethinking Christmas plans in fear that they might be the next one out of a job. I find it interesting this holiday season to see how commercials adapt in response to the bad economy. Some companies, like Walmart and K-Mart tend to understand what America is dealing with, featuring low prices and layaway. Target,s Crazy Lady commercials attempt to find something comical in the determined shopper, but these commercials just frighten me. Car commercials, actually only luxury car commercials, are the most interesting aimed only at wealthy, like this Lexus video below.
http://www.youtube.com/watch?v=H6sMZ-hiTOU&feature=related
This commercial reminds everyone why we hate the 1%. It's aimed at the young and beautiful and wealthy. Each time I watch it I find myself shaking my head in disappointment. As I watch news stories about the rich getting richer while most American's economic growth is stagnate, the commercial breaks show me what the wealthy people can do with all of their money. I suspect the car companies know we are pissed off when we see their ads.
The Crazy Target Lady commercial is supposed to introduce a bit of humor regarding the determined holiday shopper. It doesn't. I find the commercial annoying when it is always on. I'm not inspired to go to Target and I hope they retire her before next season.
http://www.youtube.com/watch?v=u4SD2NJUDWA&feature=related
The Bass Pro Shop Santa Wonderland commercial is the kind of extravaganza commercial that gets parodied on comedy shows.The commercial is directed at anyone nostalgic about family and when life was simple. It wasn't but there are plenty of people who talk about it. It's an effective ad with the economic problems of the day, and speaks to those people.
http://www.youtube.com/watch?v=OpW8VyjinTM
Cheers to twenty-four hours a day of Christmas themed shows and advertisement for the next 24 days. To all of the many many versions of Charles Dicken's Christmas Carol, to the unimaginable stall parodies of the classic claymation Christmas Classics, and to American Capitalism for destroying the true meaning of Christmas to millions of American.
Happy Holidays Everyone!!!!
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